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Somebody thought it up. Somebody else helped him carry it over to the approval department. Somebody in the approval department said, "I like it, lets go with it." Somebody at the client's company said, "yeah, that's EXACTLY what we were looking for." And enough people during the test marketing stage said, "hey that's cute/catchy/neat..." to let it run. For every stupid thing, there are atleast 5 people who thought it was a good idea. There are lots of stupid things. There are lots more stupid people. Scares the shit out of me sometimes.
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